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    A memorable brand creates a bond and builds a community

    Before we dive into the 4 easy tips for branding your fitness business, think of your top 3 favourite brands right now! They don’t have to be fitness brands. Got them ready? Now ask yourself: out of all the brands out there in the world, why did those 3 come to you first?

    Do you like their story? Did their mission resonate with you? Or did you like their values and what they stand for? Most likely than not, the answer includes all the above.

    Any brand can be a cool name and a fancy logo. A memorable brand creates a bond and builds a community based on common values. In fitness marketing, you can easily pinpoint your community using just your brand, whether your community consists of yogis, weightlifters or stay-at-home moms who are just looking for home workout expertise.

    “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”

    – Scott Cook, American businessman, co-founder of Intuit

    4 tips to make your fitness business stand out

    All this starts with a concrete brand marketing strategy. If that sounds intimidating, we did all the hard work for you and narrowed it down to just 4 essential questions! Here are our 4 easy tips on how to make your fitness business stand out with just branding!

    1. What makes you actually YOU?

    There are 7.7 billion people in the world and it would be impossible for any 2 stories to be identical. You are unique and your story is yours and yours alone. The power comes from owning that story. Think back through your experiences. What makes you different from everyone else? Find that edge and put that into your brand. This is going to make you stand among the rest.

    2. What is your story?

    Storytelling is the foundation for a strong emotional connection. Each brand has its own story. This story weaves into the emotional bonds of the brand. What people crave today is a story they connect with. As social beings, we love the feeling of connecting ourselves to a bigger picture. Brands have been able to build their community from this alone for years. Your community is going to be the main driver of your brand. You must make sure your story is something they actually care about.

    Let’s take yoga marketing as an example. Each yoga teacher and studio typically has their own story for their practice, which can be connected back to their brand values. For example, if your story is about improving your mental health with yoga, use your story to start a dialogue with people who also have the same problem. Drawing them in with your unique story allows your brand to stand out from the rest.

    3. Who are you talking to?

    There is a common saying among marketers: “When you try to speak to everyone, you actually speak to no one.” Even if you have the best message it means nothing if you aren’t speaking to the right people. Your brand has to speak to a specific niche. There are people who will resonate with your brand. It’s important to know the ins and outs of your niche so you can build a fitness brand they will remember.

    For example, if you are wondering how to create a strong fitness brand for a gym, start with who your ideal gym members are. Are they powerlifters who require specialized equipment? What about professional athletes who have consistent training schedules? What about office workers who are looking to only work out before and after work hours? When you narrow down your niche, you can speak to their needs more directly, which makes marketing your gym that much easier!

    4. Are you consistent?

    Let’s take a quick look at successful brand strategy examples. When you think about Starbucks, what comes to mind? Consistency is key, people like patterns and familiarity. That’s why whether you visit a Starbucks in New York or Shanghai, you know exactly what to expect. The products, store layout, and ambiance are always consistent.

    This is no different when it comes to branding for a fitness business. When you look at your branding on different channels, does it look cohesive? Do they tell the same story across these channels?

    A brand style guide always comes in handy when maintaining brand consistency. Are you ready to take your Brand Strategy to the new heights?

    We have a comprehensive guide in our exclusive online course, Create Your Signature Program! In this course, we also give you everything you need to make your brand rise to the top.

    Do you need a hand defining the voice that represents your brand? Get in touch with our brand development experts to discuss how we can help you build a strong brand that resonates well with your ideal customers to grow your business online and offline.

    Let's work together.

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