Strengthen your business with a characteristic look and unique voice.
Brand Strategy
Corporate Material
Brand Identity
What is branding and how does it help a business?
Most people don’t buy services or products, they buy brands. Without a characteristic brand, a business is faceless, and you need every chance to stand out from the noise in today’s saturated markets. By default, branding includes such elements as the choice of name, logo, look and feel of appearances that all help to identify and distinguish the company as well as clarify what a business has to offer. But branding doesn’t stop here. It includes such elements as choice of social media, tone of voice and even customer service. These elements work together to create an attention-grabbing professional profile which is called the brand.
The Team of The Northern Tribe can help if you:
Have a unique service or product but haven’t found your ideal target group
Need to build the trust and loyalty of your customers
Want to switch gears in developing your business
Have found your ideal customers but don’t know how to talk to them
Feel that the value of your services or products could be better reflected in your appearances
The pillars on which we can help you build a strong brand that resonates best with your ideal customers are:
Brand strategy
Identify your ideal customers and choose the look and channels that best talk to them. Choose the right tone of voice to create authentic material.
Brand identity
Define the unique features of your services or products, and develop a value proposition that speaks loud and clear to your ideal target customers.
Brand design
Create the logo, the color scheme that best reflects the values in your company. Design a unified look with fonts, imagery and layout that needs to be used through every appearance online, offline on in-store, in communications with customers, businesses and media.
Corporate material
From branded letters to brochures, flyers or catalogues, branded corporate materials can strengthen the message you want to send to your customers and can help establish your place on the market.
Get in touch with our experts to discuss how we can help you build a strong brand that resonates well with your ideal customers to build your business online and offline.